The Cw On Dish Network Has Lost Its Patience With The Beautiful Life
Well, the axe has fallen and the first casualty of the new fall season is in.”The Beautiful Life,” which was executive produced by Ashton Kutcher, has been cancelled by The CW after just two episodes. The episode pulled in just short of only a million viewers. Those are terrible numbers, even for a smaller network such as The CW.
The show, which was loosely based on Kutcher’s own days as a model, was set to follow the lives of a group of models as they climbed the runway to success in New York City. Promotion for the show was surprisingly scarce before the premiere (instead focusing on the much-hyped reboot of “Melrose Place”) and the ratings suffered almost immediately out of the gate. Despite the presence of such teen faves such as Mischa Barton, Sara Paxton, and Corbin Bleu, the show did not attract a following.
The crew seized production in the midst of the seventh episode. The network has no plans at this time to air any of the finished episodes. No word on what show will replace it, but most likely it will be one of the new reality series that the network has optioned for mid-season slots — one about NY socialite Tinsley Mortimer and the other called “Fly Girls.”With two of its new shows floundering (“Melrose” is only doing marginally better), it would seem that The CW wants to focus its efforts on “Melrose,” in the hopes that it still has potential to gain a following. It’s a rough business out there, and the abrupt cancellation of “The Beautiful Life” is proof of that.
Networks can’t afford to let shows simmer and gain a fan following because they have so much money invested in them. Generally, if a show is not a hit right out of the gate, it is cancelled. The majority of fall shows are cancelled and only a handful of them each year survive. Networks just don’t have faith in TV shows anymore, and it all comes down to the almighty dollar. They simply cut their losses and move on.Though I understand it’s just a business, I’m sure it’s heartbreaking for the cast and crew to lose their jobs. And even more frustrating considering they were not given a chance to prove themselves.
By: Frank Bilotta
No word on what show will replace it, but most likely it will be one of the new reality series that the Dish Network has optioned for mid-season slots — one about NY socialite Tinsley Mortimer and the other called “Fly Girls.
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